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Please wait while we redirect to our buy.dmp.com website. Go to buy.dmp.com. The DMP 64 offers a configuration approach to DSP that simplifies mixing, routing, and room optimization. Quick and intuitive configuration using the DSP Configurator™ Software allows the DMP 64 to be installed in very little time, with easy-to-learn adjustments that can be heard in real-time.
Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms (or DMPs) come in handy.
Data Management Platforms – or DMPs – are essentially platforms for housing important digital data, such as customer data (e.g cookie IDs, mobile identifiers) and campaign data. These types of tools also help digital roles (e.g. marketers and advertisers) build customer segments and their performance. These segments are built up based on demographic data, past browsing behaviour, location, device and more.
Benefits of DMPs
- Unifies data & breaks down silos. Brings all your data together one single platform, giving you and your team a cohesive view of customers.
- Helps identify new audiences & customers. Ever heard of audience extension or lookalike modeling techniques? These are great features offered in some DMPs that let you discover and target new customer groups.
- Provides continuous results. These are not one-off reporting solutions, but rather platforms that enable long-term strategies by way of constant and continuous reporting.
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Here is our overview of the top 10 Data Management Platforms (DMPs).
1. Lotame
Lotame is an industry-leading data management platform that gives users information from sources such as email, social websites, mobile apps, CRM tools, campaign data, blogs and more. In addition to the standard features, users also have access to a manual and fully automated suite of optimisation tools. Intended for marketers, publishers and digital agencies, Lotame is great for increasing engagement and unifying your data. This tool does however lack live reporting (of audience) and sometimes experiences slow loading at times
Website: www.lotame.com
2. Salesforce DMP
We’re all familiar with good old Salesforce – as a CRM software. But did you know they have their very own data management platform as well? That’s right. Salesforce DMP (formerly Krux), part of the Salesforce Marketing Cloud is great for those marketers looking to capture, unify and action data across multiple touchpoints. This particular product from Salesforce makes use of artificial intelligence and machine learning & provides users with complete customer data profiles, multi-channel engagement and helps engage with existing customers (as well as find new prospects).
Website: www.salesforce.com
3. OnAudience.com
OnAudience.com is a popular DMP among advertisers in that it enables users to build any audience segment based on attributes such as gender, age, online behaviour interests, etc, that are crucial to online advertising activities. This product is also constantly growing (thanks to customer help) and offers great support implementation. It’s also really helpful in providing users with the means to find new customers with access to nearly 12 billion profiles (as advertised on their website).
Website: www.onaudience.com
4. Snowflake
This DMP is particularly unqiue. Snowflake offers data management as a service and runs at a high speed. For example, users can make use of its patented architecture (which spearates compute and storage) to speed up the analysis process. The platform uses a multi-cloud strategy, which includes cross-cloud approach to mix and match clouds. Snowflake has built-in performance too which means there’s no infrastructure to manage, making it very easy to use!
Website: www.snowflake.com
5. SAS Data Management
The SAS Data Management Suite, part of SAS (largest independent vendor in the data management marketplace), is great for collecting data from legacy systems and Hadoop (open-source framework for storing data and running applications on clusters of commodity hardware). This high-level software enables users to update data, alter processes and do their own analysis of results. Be aware, however, that this solution can be quite expensive for smaller businesses.
Website: www.sas.com
6. Mapp DMP
Mapp Data Management Platform, part of Mapp Acquire, is a product of Mapp Digital. This particular DMP is great for monitoring the performance of campaigns in real-time, optimising data distribution to marketing platforms and of course, connecting with customers. The only setback with this tool is that Mapp Digital does not offer multi-user capability, so if you’re looking for a team-friendly tool, you may want to look further.
Website: www.mapp.com
7. Cloudera
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Art cut software for mac. Cloudera offers an enterprise data cloud for any data, from the Edge to AI. One of the most complete Data Platforms today, Cloudera maintains a high level of scalability, performance, data integrity and quality. This software includes a variety of cool features including alert management, cluster managemetn, mointoring and diagnostics, client configuration management and more.
Website: www.cloudera.com
8. Nielsen
The Nielsen Data Management Platform (or Nielsen DMP), part of Nielsen’s global measurement and data analytics software, is a great software for managing, customising, activating and analysing audience data. The software allows users to choose from over 60,000 audience segments, delivers personalised advertising & content across all paid & owned marketing execution channels, and it lets users conduct journey analytics.
Website: www.nielsen.com
9. The ADEX DMP
The ADEX is a great startup DMP that’s easy to use and offers a lot of customer support. Although it’s the first official German DMP, these guys work with lots of international clients across the globe and offer a long list of integrations with third party tools. Keep in mind, however, that the ADEX software is not a full stack solution like many other DMPs out there. But don’t rule it out completely – this does have it’s benefits as it means you will have 100% control over how your data gets used.
Website: www.theadex.com
10. Relay42
Relay42 is a unique Data Management Platform in that it includes integrated Artificial Intelligence and Orchestration. Users can unify first, second and third party data, allowing them to engage with existing clients and find new prospects. Additionally, Relay42 has customer data protection (CDP) capabilities which ‘ensure brand ownership of storage and usage’. Identity management is also a nice feature included in the Relay42 package.
Website: www.relay42.com
Choosing your DMP and taking personalisation to the next level…
At this point, it is safe to say the online customer journey is becoming increasingly more personal. And as companies are starting to understand the “omnichannel imperative”, connecting every touchpoint throughout the journey becomes critical.
When it comes to consolidating this data being collected from a multitude of touchpoints, Data Management Platforms (DMPs) are an ideal solution as they help to create a single customer view. These solutions enable you to really “cosy up to the customer” and provide more personalised services. But what if you could take it one step further and combine this customer data with online feedback?
Coupling customer data with online feedback data can yield some very interesting results. Customer data (specifically segmentation data) often includes demographic information, geographic data, behavioral data, psychographic data and more. This type of data not only gives you a deeper look into the pool of customers you’re collecting data from but also helps you understand how truly different these segments are (customer segments) and how their behavior varies (online feedback). As a result, you can personalise the journey for your customers.
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The dreaded blue screen of death (BSoD) has been around since Windows 95. It is scary in a way that this blue screen can happen anytime without the user expecting it and there is no way to recover from this blue screen other than restarting the computer. Obviously the biggest problem is actually when you are working on something important and haven’t got a chance to save it. An unexpected blue screen will just cause you to lose all or some parts of your work depending on how often it is being saved. Other than that, the blue screen on an older Windows does look a bit scary with all the text and technical information on screen. Fortunately the blue screen on Windows 8.1 doesn’t look so frightening.
Anything can cause a blue screen in Windows. It can be from an unstable driver for a hardware device, 3rd party software such as an antivirus/firewall, or even a rootkit based malware. It can also be caused by an attacker exploiting or in another word “nuking” an unpatched Windows. Hardware such as memory, CPU and motherboards that are failing can also randomly cause blue screen.
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If the blue screen is caused by software, an inexperienced computer technician will have to spend more time to determine the culprit by going through the process of elimination of disabling all 3rd party programs that startup automatically, enable them one at a time and test until they experience the blue screen. However with the right tools in hand, it can quickly reveal which software is possibly causing the blue screen so you can work towards fixing the problem. Here we have 3 free software that can do that.
1. BlueScreenViewBlueScreenView is a small and portable tool developed by NirSoft that is capable of quickly showing you which file caused the blue screen. All you need to do is download the program, run it and it will automatically analyze the minidump files that are created during the blue screen. The top pane shows the dump files while the lower pane shows the offending files that caused the crash. If the blue screen is caused by a third party program, the driver file should be listed in the lower pane.
The drivers that are found in crash stack will be highlighted and those are the files that you should pay attention to. Double clicking on the driver file listed at the lower pane will show every detail about the file such as the stack addresses, size, time stamp and etc. We can see that it was a system file driver belonged to “Resplendence WhoCrashed Crash Dump Test” that caused the blue screen.
It is also possible to generate an HTML report for sharing or logging purposes. Do take note that you’ll need to download a separate 64-bit version of BlueScreenView if you intend to run it on a 64-bit version of Windows.
Download BlueScreenView
2. WhoCrashed
WhoCrashed Home Edition also does pretty much the same thing as BlueScreenView except it tries to be more user friendly. You’ll need to click the Analyze button to start analyzing the minidump files and scroll down to see the crash dump analysis report. It shows you which file probably caused the blue screen and the bug check description helps the user to understand better. As you can see from the screenshot below, it says that the crash appears to be a typical software driver bug and is not likely to be caused by a hardware problem.
The Home Edition is free for home use only. You’ll need to purchase the Pro version if there is a need to run WhoCrashed in a commercial environment and displaying dump details, kernel stacks and loaded modules. Although WhoCrashed comes in a setup installer, it can actually run as a portable program by simply copying the program’s folder to a USB flash drive and run the executable file.
Download WhoCrashed
3. Manually Analyzing Minidumps
Debugging a program to locate the bug so that the problem can be fixed is not an easy task and not something every IT person is capable of. The 2 tools mentioned above are made to be user friendly so that both beginner and expert can tell which offending driver might have caused the blue screen. Although there are quite a few good third party debuggers, WinDbg, a free debugging tool by Microsoft is commonly used to analyze the minidump file and it involves command line usage.
If you do not have WhoCrashed or BlueScreenView at hand, a simple solution is to analyze the memory dump file online. All you need is a web browser with an internet connection to visit the webpage, upload the .dmp file and wait for a few seconds for a report to be automatically generated. Follow the simple steps below to analyze minidump file online.
3a. Visit OSR Online webpage
3b. Click the “Browse” button and select the .dmp file which is normally located at C:WindowsMinidump. If UAC is enabled, you need to copy the .dmp file from the Minidump folder to another location such as Desktop otherwise you’ll receive an error message saying that “You don’t have permission to open this file.”
3c. Once you’ve selected the .dmp file to analyze, click the “Upload Dump” button. The file size of a minidump .dmp file is normally quite small at around 150KB to 300KB so the upload won’t take very long.
3d. On the analysis report, take note of the MODULE_NAME and IMAGE_NAME which shows the file or program that caused the crash in Windows.
Additional Notes: If it is a file from a third party program or a driver for a hardware device, updating or disabling it can stop the blue screen from happening. If it a file from Windows, there are chances that one of the hardware such as memory, CPU or mainboard is failing. You should run a memory test first since it is easy to do that by pressing the Start button and type mdsched which will run the Windows Memory Diagnostic program.
You might also like:
Download Sony Memory Card File Rescue Software for Free3 Ways to Test your RAM with Microsoft Windows Memory Diagnostic9 Automated Online Sandbox Services to Analyze Suspicious File’s Behavior2 Ways to Analyze Behavior of Sandboxed Application in Sandboxie5 Online Tools to Automatically Analyze the HijackThis Log FileRaymond,
The command to run the Windows Memory app is mdsched
The update at end of article is missing the letter “c”
Thanks again for documenting your notes!!!
I’ve referred to your site for years.
Thanks for pointing the typo out, it’s only been there about four years…
ReplyGood Job bro!
Dmp Security Panel Programming Software
ReplyIt seems WhoCrashed does a better job than BlueScreenView.
ReplySadly, OSR Online is no longer available.
ReplyBlueScreenView is lightweight and easy to use. You just unpack it out of the zip and double click on the exe similar to sysinternal tools like process explorer.
ReplyWhoCrashed is not work if you are into Domain computer
ReplyHi Raymond,
Will this work on all Windows lappys/PCs?
You mentioned Windows 8 at the top, just wondering if it’ll work on Windows 7 as well?
Probably more to the point which Windows OS systems will it work on?
Thanks for all the info, greatly appreciated. :)
ReplyYes, it works on all Windows 7 computers and any Windows that produces a dump file, which is all versions in the last 15+ years (XP – 10).
ReplyThese softwares listed looks like they are from Windows 95 days! VERY ugly UI’s
ReplyDebugging software is not supposed to look pretty, their not for the average consumers….
ReplyThis user looks like he learned about computers after the introduction of the iPhone. VERY oblivious of what’s important.
Replythanksssssss so much….
you know microsoft and others want so big volume and money…
blue screenview…. simply and wonderful
Thanks for the useful share ;).
ReplyThanks for share
Replynice pick Raymond !
Replythanks.
didn’t knew about this stuff
Reply